Ignite Activation Solutions
Helping healthcare organizations of any size pinpoint growth opportunities, build loyalty, improve organizational performance, and enhance brand reputation.
Make smarter decisions throughout the healthcare journey
Ignite Activation solutions empower healthcare organizations to make meaningful connections at every step along the healthcare journey. Understand how consumers and healthcare professionals interact with your brand, reach them at key moments of influence through marketing messages and channels that resonate, and identify the best ways to accelerate growth while delivering indisputable ROI — all while minimizing your marketing costs.
Unleash the power of data analytics to reveal actionable insights
Harness data insights and analytics to identify opportunities, and efficiently create, segment, and reach specific audiences. Insights are powered by exclusive, pseudonymous 1st-party data, using advanced audience modeling and leveraging unique, continuously learning predictive healthcare models. The breadth and depth of this data is run against years of optimizations, leveraged learning techniques, and the precise experience of data scientists. Each time our healthcare Analytics solution runs against our expanding repository of curated data, the output is further optimized.
Effectively reach patients, members, and healthcare professionals
Take advantage of our healthcare industry strategy and digital insights to deliver fully informed initiatives, using insights taken from campaign metrics, competitive profiling, CRM analysis, industry-leading models and profiles, and other proprietary sources. We provide a complete funnel view, with the end result effectively targeting the right audience with the right message at the right time.
Target, engage, and motivate consumers throughout their healthcare journey
With the most extensive industry knowledge and healthcare-specific proprietary intent data, our tailored activation and workflow tools create a 360° view of consumers and patients. Optimize results and attribute campaign activities through real-time performance and ROI reporting based on measured activity. Our sophisticated channel attribution models visualize the interaction between channels, reporting the relative scale, effectiveness, and efficiency of each channel.
