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Agency Services Reach the right audiences, convert interest into measurable action.
Edge Activation Attract healthcare consumers online leveraging media providers and custom content. Guaranteed.
Brandsafe Analytics Continue your high-performance marketing, while supporting patient privacy and HIPAA compliance.
Care Finder Generate guaranteed leads through enhanced provider profiles and live agents managing patient intake.
Programmatic Zero-waste media solutions to efficiently target high-quality consumer and HCP audiences.
Choice Awards Find out how your health system ranks based on the perceptions of patients and providers.
Medscape Media Bolster brand awareness with display media targeted to the specialists most influential to your organization.
HealthHub Deploy award-winning, clinically reviewed articles, images, tools, and videos from our trusted health education resources.
Health Advisor Promote early intervention and reduce chronic conditions with personalized health risk assessments.
BrandAlert 360 Maximize reach to your target audience with multichannel messaging via onsite, app, and strategic email channels.
Referral Growth Targeting Reach high-value providers for increased referrals to specialty providers and crucial service lines.
Ignite Pulse Turkey activation & optimization
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Health systems Enhance efficiency, engage patients, and gain insights to strengthen brand performance enterprise-wide.
Health plans Attract and retain members while improving engagement and outcomes to increase satisfaction.
Health associations Grow membership and strengthen brand through consistent messaging for diverse audiences and initiatives.
Government Optimize engagement, outcomes, and costs, increasing satisfaction for military, veterans, at-risk populations.
Healthcare organizations We support diverse providers improving brand strength, patient engagement, efficiency, cost reduction, and growth.
Health marketing agencies Turn client goals into measurable wins your clients can see.
HCIC Backstage Pass Webinar Use AI to maximize ROI.
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Success Stories Reach the right audiences, convert interest into measurable action
Help Center Get instant answers, expert support, and resources to maximize your success with our solutions.
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Get to know WebMD Ignite

We're revolutionizing the healthcare ecosystem by driving action, championing education, and connecting at every touchpoint along the health journey.

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Empowering decisions. 
Igniting action. 

WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey.

Our comprehensive expertise and breadth of capabilities create seamless, personalized health experiences that anticipate individual needs, empower action, and optimize outcomes. The result is enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients.

Formed from a family of leading brands


WebMD, the most trusted online healthcare information provider, lets us reach more than 90% of the U.S. population and 2.2 million healthcare providers.


Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives.


Vitals is a trusted healthcare resource that provides tools and information to consumers, enabling them to find the right doctor and schedule an appointment.

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Pulsepoint is our programmatic advertising exchange. It provides real-time analytics, giving our clients greater flexibility to reach qualified audiences.

The trusted growth partner for:


Health systems


Health plans


Health associations


Government


Healthcare organizations


Agencies

We help guide people to better health at all stages of their journey

We envision seamless health experiences that anticipate individual needs, empower action, and transform the entire journey. Better experiences lead to better outcomes. For everyone.

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Meet our leadership team

Ann Bilyew

Ann Bilyew

EVP, Health and President, Healthcare Solutions Group | WebMD/Internet Brands

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Jeff Herman

Jeff Herman

SVP, Strategic Enablement

 

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Deanna Hughes

Deanna Hughes

SVP, Customer Operations

 

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Andrew Munro

Andrew Munro

SVP, Sales

 

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Brian Sherwood

Brian Sherwood

Group VP, Account Management
 

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Ryan Turner

Ryan Turner

Group VP, Enterprise Sales

 

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Lorenzo Ciacci

Lorenzo Ciacci

VP, Technology

 

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Ralph Doran

Ralph Doran

VP, Human Resources

 

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Sara Green

Sara Green

VP, Content Operations & AI Innovation 
 

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Marion Howard

Marion Howard

VP, Marketing

 

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Kyle Hufnal

Kyle Hufnal

VP, Activation 

 

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Judi

Judi Marsh

VP, Strategy & Operations

 

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Veronica Short

Veronica Short

VP, Product Management

 

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Michael Stevenson

Michael Stevenson

VP, Product Management

 

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Andy Waldrop

Andy Waldrop

VP, Digital Experiences & Product Management
 

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Let's ignite the healthcare industry together

Interested in working with us or for us? Let's make it happen.

Let's talk →