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Agency Services Reach the right audiences, convert interest into measurable action.
Edge Activation Attract healthcare consumers online leveraging media providers and custom content. Guaranteed.
Brandsafe Analytics Continue your high-performance marketing, while supporting patient privacy and HIPAA compliance.
Care Finder Generate guaranteed leads through enhanced provider profiles and live agents managing patient intake.
Programmatic Zero-waste media solutions to efficiently target high-quality consumer and HCP audiences.
Choice Awards Find out how your health system ranks based on the perceptions of patients and providers.
Medscape Media Bolster brand awareness with display media targeted to the specialists most influential to your organization.
HealthHub Deploy award-winning, clinically reviewed articles, images, tools, and videos from our trusted health education resources.
Health Advisor Promote early intervention and reduce chronic conditions with personalized health risk assessments.
BrandAlert 360 Maximize reach to your target audience with multichannel messaging via onsite, app, and strategic email channels.
Referral Growth Targeting Reach high-value providers for increased referrals to specialty providers and crucial service lines.
Ignite Pulse Turkey activation & optimization
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Health systems Enhance efficiency, engage patients, and gain insights to strengthen brand performance enterprise-wide.
Health plans Attract and retain members while improving engagement and outcomes to increase satisfaction.
Health associations Grow membership and strengthen brand through consistent messaging for diverse audiences and initiatives.
Government Optimize engagement, outcomes, and costs, increasing satisfaction for military, veterans, at-risk populations.
Healthcare organizations We support diverse providers improving brand strength, patient engagement, efficiency, cost reduction, and growth.
Health marketing agencies Turn client goals into measurable wins your clients can see.
HCIC Backstage Pass Webinar Use AI to maximize ROI.
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Success Stories Reach the right audiences, convert interest into measurable action
Help Center Get instant answers, expert support, and resources to maximize your success with our solutions.
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WE HELP

Health plans

Expand your payer organization by attracting new members, retaining existing ones, optimizing their engagement, and improving outcomes to increase satisfaction.

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Acquire the right members

Our health plan marketing services help you target, engage, and convert consumers as they seek health insurance. Once you’ve acquired new consumers, leverage our Platform Solutions to target and engage members throughout their journey by flexibly integrating with your marketing execution and automation investments.

Control costs

We help you keep members healthier by providing personalized educational engagements at every step of their journey, making it easier for them to manage their care and ultimately saving you costs.

See our Clinical Solutions →

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Improve care management

Our technology-driven Care Management and Risk Mitigation solutions come with a proven track record of integrating successfully with your internal systems. Automatic content updates reduce IT workload and ensure content is always consistent with the latest guidelines. Strengthen members' trust in your organization by equipping care managers with current, relevant education and useful tools. By offering resources through your care management programs, based on member profile and health needs, you improve their satisfaction while lightening your IT team's load.

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Increase customer satisfaction and retention

Quality education is a key component of member satisfaction. Our Content Solutions help health plans provide seamless learning experiences that influence members throughout their entire health journey, from choosing the right plan, navigating and accessing benefits, or securing ongoing health management. 

Regularly connecting with your members through relevant, customized, and culturally appropriate messaging improves satisfaction and retention. Take advantage of our Marketing Solutions to reach and motivate current members through targeted, personalized digital and print communications, delivered in their preferred format. And our Analytics Solutions help you better understand your health plan members and optimize retention rates.

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Build and manage your brand reputation

Reach members with consistent messaging and digital experiences. So when the time comes to choose a health insurance plan, your health plan is top-of-mind.

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Get ready to ignite the member experience

Let's talk →