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Agency Services Reach the right audiences, convert interest into measurable action.
Edge Activation Attract healthcare consumers online leveraging media providers and custom content. Guaranteed.
Brandsafe Analytics Continue your high-performance marketing, while supporting patient privacy and HIPAA compliance.
Care Finder Generate guaranteed leads through enhanced provider profiles and live agents managing patient intake.
Programmatic Zero-waste media solutions to efficiently target high-quality consumer and HCP audiences.
Choice Awards Find out how your health system ranks based on the perceptions of patients and providers.
Medscape Media Bolster brand awareness with display media targeted to the specialists most influential to your organization.
HealthHub Deploy award-winning, clinically reviewed articles, images, tools, and videos from our trusted health education resources.
Health Advisor Promote early intervention and reduce chronic conditions with personalized health risk assessments.
BrandAlert 360 Maximize reach to your target audience with multichannel messaging via onsite, app, and strategic email channels.
Referral Growth Targeting Reach high-value providers for increased referrals to specialty providers and crucial service lines.
Ignite Pulse Turkey activation & optimization
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Health systems Enhance efficiency, engage patients, and gain insights to strengthen brand performance enterprise-wide.
Health plans Attract and retain members while improving engagement and outcomes to increase satisfaction.
Health associations Grow membership and strengthen brand through consistent messaging for diverse audiences and initiatives.
Government Optimize engagement, outcomes, and costs, increasing satisfaction for military, veterans, at-risk populations.
Healthcare organizations We support diverse providers improving brand strength, patient engagement, efficiency, cost reduction, and growth.
Health marketing agencies Turn client goals into measurable wins your clients can see.
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Success Stories Reach the right audiences, convert interest into measurable action
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Content Solutions

Ensure comprehension and informed decision making using comprehensive, best-in-class health education.

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Doctor showing patient information on a tablet

Drive health literacy and improve outcomes

Our content is developed with an empathic, consumer-centric approach, employing multimedia and multiple languages to ensure optimal understanding. It focuses on diversity, equity, and inclusion to support relatability, while aligning with patient and member preferred methods of learning.

Content standards

We have more than 25,000 pieces of health education content, each going through rigorous processes to ensure accuracy and accessibility.

See our content standards  →

Support shared decision making and accommodate different learning styles

Help patients and members better understand their care and make more informed health decisions with multimedia education to meet their needs. We provide thousands of patient and member education titles in a variety of formats to accommodate different preferences and learning styles, including digital, video and print. All content can be distributed via omnichannel solutions within your clinical or other workflows.

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Digital Clinical Collection

Our HealthSheets teaching pages, Exit-Writer patient discharge instructions, and other educational content can be distributed through our Clinical Solutions.

HealthClips

Video education delivered online or via television, designed to navigate a condition or procedure from diagnosis through treatment, discharge, rehabilitation, and recovery.

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Krames Store

Print education can be extremely beneficial to patients as they learn about their condition and treatment recovery options. Our HealthPrints educational content can be purchased directly from our e-commerce store.

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HealthPrints

Our comprehensive print education collection with more than 500 titles covering 20 therapeutic areas.

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Facilitate self-directed learning

With most consumers starting their health care journey online, your organization can be a trusted resource by sharing evidence-based, engaging multimedia articles and interactive tools to help consumers make informed decisions.

 

HealthHub

Evidence-based and engaging multimedia articles and interactive tools available for use in our HealthHub solution.

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Provide two-way, interactive consumer education

Healthcare consumer comprehension and retention are challenging for healthcare providers, while limited in-person visits often leave patients wanting more. Interactive technology, utilizing closed AI, helps greatly by engaging people with content in ways they can understand and remember.

 

HealthInteractive

Our interactive platform with AI-powered health assistants guide patients and members through WebMD Ignite content.

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Customized content

Customize your content

Leverage your organization’s existing content and develop tailored education specific to your needs. We can work with you to create content specific to your organization's most sought-after or complex service lines. Or take advantage of our pre-existing content. We can customize it to match your brand's distinct voice and look.

Create new content

Our expert editorial staff develops, reviews, and designs evidence-based content to provide clear explanations.

Customize existing content

Take advantage of tools that enable customization of our WebMD Ignite content. Additionally, you can include, manage, and distribute your own content within our Clinical Solutions.

More Education solutions to engage consumers and clinicians:

Clinical solutions

Empower your providers, create seamless workflows, enhance clinical efficiencies, and better engage health consumers.

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Use content to educate —and motivate—healthcare consumers 

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